Privacy Policy

Effective Date: May 18, 2026

Cherrywood 86 Holdings, LLC, doing business as StickFitter (the "Company," "we," "us," or "our"), operates the StickFitter website and application. This Privacy Policy describes how we collect, use, and protect your information.

1. Information We Collect

Account Information

When you create an account, we collect your name and email address through our authentication provider (AWS Cognito).

Golfer Profile Data

To provide fitting recommendations, we collect information you share about your game, including: handicap, average score, height, weight, age, gender, handedness, typical miss, driving distance, and location.

Chat Data

We store the conversations you have with our AI fitting assistant to provide and improve our service.

Equipment Data

We store information about your current golf clubs and any fitting recommendations generated for you.

Usage Data

We collect standard server logs (IP address, browser type, timestamps) for security and operational purposes.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the service. These include session cookies for authentication, analytics cookies used by PostHog to understand how you interact with the service, and security cookies used by our infrastructure providers. We do not use advertising or third-party tracking cookies.

2. How We Use Your Information

• To provide personalized golf club fitting recommendations
• To maintain and improve our service
• To communicate with you about your account
• To ensure the security and integrity of our platform
• To send you product updates, tips, and promotional content (you can opt out at any time via the unsubscribe link in any such email)

3. Third-Party Services

We use the following third-party services to operate StickFitter:

• Amazon Web Services (AWS) - cloud hosting, authentication (Cognito), and database services. Your account data and fitting history are stored on AWS infrastructure.
• Anthropic (Claude via AWS Bedrock) - AI-powered fitting recommendations. Your chat conversations are processed by Claude to generate responses. See Section 4 for details on how your data is used in connection with our AI features.
• Stripe - payment processing. When you subscribe to StickFitter, your payment information (name, email address, and payment method) is collected and processed directly by Stripe, Inc. We do not store your credit card number or payment card data on our servers. Stripe's Privacy Policy: stripe.com/privacy.
• PostHog - product analytics. We use PostHog to understand how users interact with the service (e.g., pages visited, features used). We do not send personally identifiable information to PostHog beyond what is needed to associate events with your account. PostHog's Privacy Policy: posthog.com/privacy.
• Affiliate Program Networks - when you click retailer links within the app, those links may be tracked through affiliate program networks, allowing us to earn a commission if you make a purchase at no additional cost to you. We do not share your personal profile or fitting data with affiliate networks; only the click event is tracked.

We do not sell your personal information to third parties.

4. AI Data and Training

StickFitter uses AI (Anthropic's Claude, accessed through AWS Bedrock) to power fitting recommendations and chat conversations. Here is how your data is handled in connection with our AI features:

Your data is not used to train AI models. We do not use your conversations, profile data, or fitting information to train, fine-tune, or improve any AI or machine learning models - ours or any third party's. Your data is used solely to generate responses during your chat sessions.

Subprocessor restrictions. Our AI provider (Anthropic, via AWS Bedrock) processes your conversations only to generate real-time responses. Under our agreement with AWS, customer data submitted to Bedrock is not used by Anthropic or AWS to train or improve foundation models.

Data retention. Chat conversations are stored in our database to provide you with session history and to generate fitting recommendations. They are not transmitted to any AI provider after the initial response is generated.

What we send to the AI. When you send a message, we transmit your conversation history, golfer profile data, and current bag information to generate a contextual response. This data is processed in real time and is not retained by the AI provider beyond the scope of that request.

5. Billing and Payment Data

If you purchase access to StickFitter, we collect and store: your Stripe customer ID, payment status, and payment date. We do not store full payment card details - those are held securely by Stripe. This data is used solely to manage your access to the service.

6. Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

Categories of information we collect:

• Identifiers (name, email address)
• Commercial information (subscription status, purchase history)
• Internet or electronic network activity (pages visited, features used, device information)
• Inferences drawn from the above (golfer profile data, fitting recommendations)

Your rights

You have the right to:

• Know what personal information we collect, use, and disclose
• Access the specific pieces of personal information we hold about you
• Delete your personal information, subject to certain exceptions
• Opt out of sale of personal information - we do not sell your personal information
• Non-discrimination - we will not discriminate against you for exercising your rights

How to exercise your rights

Submit a verifiable consumer request by emailing [email protected]. We will respond within 45 days. If we need additional time, we will notify you of the extension (up to 90 days total). You may make a request up to twice in a 12-month period.

Verification

To protect your privacy, we will verify your identity before fulfilling a request by matching information you provide against what we have on file.

7. Data Retention

We retain your account and fitting data for as long as your account exists. You may request deletion of your account and all associated data by contacting us at [email protected]. We will process deletion requests within 45 days.

8. Data Security

We use industry-standard security measures including encrypted connections (TLS), secure database access, and token-based authentication to protect your data.

9. Children's Privacy

StickFitter is not intended for children under 13. We do not knowingly collect personal information from children under 13.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised effective date.

11. Contact Us

If you have questions about this Privacy Policy, contact us at [email protected].